How to Optimize Your Title Tag
From an SEO point of view, Title tag optimization of each page has the highest value. It provides you with a place where you can write short descriptive sentences that contain the most important and targeted keywords based on the search terms. Unless and until you are the most popular branded company, avoid placing your domain name in the title tag because users search for the most specific product or service – not by putting the company or domain name. Title tags should appeal your visitors, place your most important keywords in them and use less important ones after that based on individual keyword(s) merit. You may consider both singular and plural forms of important keywords to include in your title tags depending on the extent. Avoid repetition of the same title tag throughout site, it’s better to individualize the title tag of each page. The recommended length of a title is 60-90 characters, incuding spaces.
Article by Paul Johnson, CMO, http://www.eTechSupport.net
