Demographic Site Selection
Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns. The demographics is used simply for selecting the sites that Adwords suggests to run site targeted ads on, it does not target specific users as they happen to visit the particular site targeted website.
It allows the advertisers to choose desirable audiences from the sites in its contextual network. It also allows the marketers to streamline AdSense publisher audiences into categories such as age group, gender or household income level. Additional advanced demographic categories include ethnicity and whether there are children in the home. Google is using ‘comScore Media Metrix panel’ data to help find sites in the Google network that have a high audience-base composition of the demographic profile one would like to reach.
At present, AdWords has demographic information on users from the United States only. So demographic site selection is available only for campaigns which target users in the United States.
The launch of this service has started comparisons between MSN’s Adcenter and Adwords demographic. The AdWords demographic offerings are much more detailed than what adCenter offers. AdCenter allows demographic targeting by gender and age group, but splits age between five age groups while AdWords offers six age groups. Both also offer regional targeting, which adCenter has within their demographic options.
It is worth noting that demographic site selection cannot guarantee that your ad will reach only the exact audience you select as sites get a variety of visitors. However, demographic site selection will help you choose sites where you’re very likely to find the people you want to reach.
Outsourcing Hosting Support said,
November 7, 2006 @ 2:09 pm
Adword allow geo-targeting by which you can reach close to your niche and demographics.
Hosting Mambo said,
November 17, 2006 @ 11:09 pm
It looks like Google has added this new feature for site-targeted campaigns within Adwords to compete with MSN’s adcenter. It would be interesting to see what the advertisers have to say about this adwords demographic in comparison to MSN adcenter.