Creating an Authority Website
Changes in the online world are good because they make your site a dynamic one rather than the usual stuff, same information that won’t entice the visitors to come back. Although it is more than just changes that bring the visitors back to your site like quality, useful content. An authority site is the one that provides valuable, changing content in an easy-to-use, interactive way that will keep your visitors interested and anxious for the next updates.
There are many websites out there that are just brought up quickly to earn an extra buck for example, one page ad Adsense sites. The problem is that they provide no dynamic content and are not sites that other sites would want to link to. If you have sites wanting to link to yours, then you probably have some quality content that makes people and other authority sites want to link to your site, which in turn gives your site more value.
One of the main features of an authority site is that while it is focused on a specific niche, or market, it will also have a general domain, and many sub-domains on a variety of topics. The reason this is a good way to setup your site is because it drives traffic to you general domain, as well as driving traffic to each sub-domain.
You would also want to make sure your site is easy to use and makes the user experience and access as simplified and interactive as possible. One way to do this is by creating articles, posting them on your site, and creating a section for comments whereby visitors can interact with you, ask questions, and get more information. You can provide online assistance through a forum, blog etc and make your site easy to navigate between pages so visitors can quickly move from one page to another. Search Engine Optimization is important in creating an authority site, but ease-of-use and interaction for visitors will make them return to your site.
Advertisements should not be the main focus of your website, your content should be. Of course you can place some advertisements on your site, many people use Adsense and make decent money from it. But the placement and the design of your ads can make a huge difference in how many clicks those ads get. If your ads blend in with your site well, in both color of text, and placement within the content, you can expect more clicks than if the ads stand out on their own, are in a different color then the rest of the text, and are placed off to the side where no one is interested in clicking because they know it’s just an ad.
An authority site is mainly about creating a positive user experience and good content within a specific niche by having sub-domains, writing good articles, blogs, making the site easy to navigate, and blending the ads in with the content.
