Benefits of RSS Marketing
1. RSS is dynamic. When a publisher changes content, consumers know it instantly.
2. Review a large number of sites in a very short time i.e you can review 20 headlines then choose which one to read.
3. Distributes content to consumers who might be too afraid to subscribe to your ezine, they can remain anonymous and don’t need to subscribe or unsubscribe.
4. Bypass spam filters, firewalls, and avoid getting viruses. Consumers opt-in to receive RSS feeds.
5. Can replace or be an additional channel to distribute content besides using email to send your newsletter or ezine.
6. Allows consumers to see some of the producer’s content without needing to visit the site.
7. Provides fresh content for your web site - by adding RSS to your web site you can automatically publish other people’s content.
8. Increase search engine rankings - Search engines love web sites that provide fresh content on a continuous basis. Adding an article feed will provide your site that fresh and updated content on a continous basis.
9. Save time - instead of browsing multiple sites to find information of interest, syndicated content can be delivered directly through your RSS Reader. You scan the headline that interests you, then click to go directly to the source.
