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Archive for May, 2006

Importance of Content

Returning to a site depends on content. The content must be interesting, useful & continuously changing. Certain types of content function, well to attract first- time visitors & to bring them back again;

  1. Deep information with links to related sites.
  2. Changing news of interest.
  3. Changing free offers to visitors.
  4. Contests & sweepstakes.

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Importance of Quality Service in Hosting Business

Hosting business depends on good service. So it is important to concentrate on service quality. Customers form service expectations from past experiences, word of mouth & advertising. Customers compare the perceived service with the expected service. If the perceived service does not meet their expectations, customers are disappointed. If the perceived service satisfactorily exceeds their expectations, they are apt to use the service provider again.

There are five determinants of quality service. These are presented in order of importance.

1. Reliability.

2. Responsiveness.

3. Assurance.

4. Empathy.

5. Tangibles.

So to become successful in your hosting business try to concentrate on all five determinants of quality service.

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M-commerce

Consumers & business people no longer need to be near a computer to send & receive information. All they need is a cellular phone or personal digital assistant (PDA). While they are on the move, they can connect with internet to check stock scores or send & receive e mail messages. They can place online orders by simply using a phone or a PDA. A whole field called telematics involves placing wireless Internet connected computers in the dashboards of cars & making more home appliances wireless so that they can be used anywhere in or near the home. Many see a big future in what is now called M-commerce.

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Designing An Attractive Website

A key challenge is designing a site that & interesting enough to encourage repeat visits. Early text based websites have increasingly been replaced by sophisticated sites that provide text, sound & animation.

An effective websites feature seven design elements which are as follows;

  1. Context- Layout & Design.
  2. Content- Text, Pictures, Sound & Video the site contains.
  3. Community- How the site enables user to user communication.
  4. Customization- Sites ability to tailor itself to different users or to allow users to personalize the site.
  5. Communication- How the site enables site to user, user to site or two way communication.
  6. Connection- Degree that the site is linked to other site.
  7. Commerce- Sites capabilities to enable commercial transactions.

To encourage repeat visits, companies need to pay attention to context & content factors.

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Black Hat Techniques to Avoid

Creating a webpage & popularizing it is an important task, but while doing it do not use following foul techniques.

1.Doorway page- Creating a doorway page can jeopardize your website’s status as doorway pages are prohibited by search engines. Doorway pages are fraudulent method to manipulate search engine results but are never viewed by users.

2.Invisible Text- Placing invisible text i.e. white text on white background to gain high ranking is unethical & can get you banned from search engines.

3.SEO Ploy- SEO is done for high search engine ranking but using them in wrong methods can cost you removal from search engine list & also ruin your reputation for utilizing such practices.

4.Link Farm- Link farms are created for primary purpose of exploiting search engine ranking, but these farms do not provide any useful information but inversely spoil your web sites ranking. Search engines have very strict rules against these link farms.

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Web Hosting Services

Why should you pay for it?

The word ‘Free’ sounds quite nice and tempting. But when you opt for free hosting services, you get a bundle of problems also absolutely free! This list is just illustrative and not exhaustive:

Advertisements: you just cannot avoid them. That is the only source of revenue for Free hosts. A good paid hosting service provider would never place any advertisement on your site. The ads put by the free hosts generally occupy a big area of your Web page spoiling the look of your Web page. The pop up windows irritate your viewers the most.

Excessive downtime: As most of their subscribers do not pay for the services they do not feel obligated to serve them well. They are not dependable at all.

Little customer support: You are over-ambitious if you expect any customer support from the host, much less the 24/7 online support. If you are a little fortunate, you will find some solutions in the FAQ section.

Very limited disk space: The disk space provided by free hosts is invariably very limited. It may not even satisfy your current requirements. Consequently, the chances of growth are bleak.

Limitations on ad revenues: As the free hosts themselves occupy most of the space on your Web page with their ads, you will have hardly nay space to place any other ads to generate income for your business. These hosts may even explicitly disallow you to place any advertisements on your Web site.

Server access not so secure: Free hosting would be the worst choice for online stores. Neither enough space and bandwidth nor secure access is available for online credit card processing. Your potential customers might choose yourcompetitors for a sheer reason that you cannot guarantee a secure transaction.

Restrictions on file types: Most free Web hosts do not support file types other than .html. In the ever growing era of developing and programming languages this can really cramp your Web presence and curb your growth.

Cumbersome and lengthy domain names: As a rule, you cannot get an independent domain name. It would be either: freehost.com/yourdomain or freehost.yourdomain.com It would certainly not be easy to remember thus minimizing the chances of your users’ next visit drastically. They might bookmark your site. But those who are not so Internet savvy may not be aware of the bookmarking feature either.

Do you still need reasons to opt for a paid hosting service? I am sure there would be no ambiguities left.

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