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Archive for Web Site Promotion

Selling links - Text Link Services or Manually?

It’s a well known fact that selling text links is a quick and easy way to make good income every month. Of course it depends on a lot of factors such as the Google PageRank of the site, site’s rankings in the search engines, site traffic. no. of outbound links per page and site content.

Is you are interested in selling text links on your website, the question that might arise in your mind would be whether to you use a 3rd party text link brokerage and selling service or to sell them manually? It all comes down to personal preference.

3rd Party Services

There are quite a few 3rd party text link brokerage and selling services online which list your link selling ad on their website with the asking price per link. The commission they charge per link sale varies depending on the service provider.

And let’s not forget you also have to first get into their publisher programs, which isn’t an easy task if you run a new blog or a new website. Another point to be taken into consideration while judging whether to go for these service or not is a lot of these services tend to rely too much on data like Alexa rankings and not enough on information like blog readership levels, website traffic and content of the page where the links will be posted.

If you do not like doing stuff yourself, or if you have previously failed at selling your own links, then a 3rd party link service might work well for you.

Selling links manually

If you don’t mind doing a little bit of work by creating a small “Advertise here” page, then perhaps you should sell your links manually.

The advantages to manually selling link space are pretty obvious. You get to keep all of the money from the sale and you have more price control. The downside to this is that you need to have fairly good proof that you get good amount of traffic on your website and set the price per link taking into consideration, site traffic, Google PR, no. of outbound links per page and other factors.

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YouTube Marketing

There has been a lot of speculation and talk about MySpace Marketing with Bulletins but the new type of marketing strategy which hasn’t been discussed or talked about is YouTube Marketing. YouTube is probably in the top 5 used sites on the internet right now and the videos on the site have extremely high viral marketing potential. YouTube presents a perfect opportunity for marketers to provide people with entertainment while marketing their products.

Not only do people post videos from youtube on their websites but they email them, post them on their MySpace pages and share them on forums and blogs. But not every video makes it to various sites, forums and blogs. Obviously the video needs to be interesting and really catchy for people to share on a mass scale. As a site owner think about your niche and what you could offer them. Why not do a step-by-step guide or show how to operate something or even a video blog. These are all easy free ways to generate more traffic to your site.

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Forums For Every Niche…

What is a forum?

1: A Forum is a public meeting or assembly for open discussion
2: A Forum is a public facility to meet for open discussion.

Search forums on the top search engines and there are billions of web pages. And many more new forums are coming up everyday. Some forums are way more active than others while many fail to take off and stay inactive. Forums help people to connect the way they connect at work, play and other social events. Whatever your niche or need is, there is already a forum set-up for you.

Forums are often used as a tool to promote your business. Be it a business forum, gaming forum, political forum or any other forum, people use their signatures at the end of their posts to entice the other members and visitors to check out their sites and ideas. A forum membership is more valuable as you can keep yourself updated as well as get to know new concepts. If you plan to be a successful Internet marketer, there is no better place in the world for you to hang out other than popular Internet marketing forums.

Recently many big companies have also started their own forums to encourage discussion with their clients as well as provide service related information and support. When you connect with them several times in the forums then there is a certain amount of trust and respect built up. A forum is a place to share ideas, find answers, make friends and develop partnerships. The forum is an organic, always growing, support resource for your entire Internet marketing business.

Forums are also a way to give back to the community of people who helped you. There is always someone more knowledgeable than you in a forum, but there is also someone who is in need just as you were. For the forum to work, giving back is just as vital as taking.

Forums are here to provide another form of information to us. For every niche or need, there is a forum.

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Unique content is the king!

There are many different ways to promote a newly built website and get it up there in the search engine rankings. If you are looking into these  different options and ways to promote your website one of the options which you should seriously consider is article marketing. Writing articles helps to attract huge amounts of additional traffic to websites. Articles marketing also helps in link popularity and branding of your website. Search engines and New sites are always on the lookout for quality fresh content, news sites need content for their own sites while the search engines to index and rank fresh content websites.

There are billions of websites on the Internet and there will be billions more built over the next few years. So writing fresh content and submitting it to top article directories helps these sites by providing them with content which is unique content and beneficial. They are able to use the articles for free as long as they keep all of the links live and in tact from the original article.

Besides submitting your articles to some of the top article directories it is also worth writing some fresh content to put solely on your own website. It is important to regularly update and add content to your website to make sure it doesn’t become stale. The search engines are also more likely to spider your site on a more frequent basis if you do this after regular intervals and the visitors to the site are more likely to keep returning if they see fresh and updated content on every visit.

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What are the components of a Good Website?

Most important components of a Good website

*Unique and up to date Content is always good
*Pleasant color scheme and Graphics that make a site visually appealing.
*Consistent layout that segments the content well and visitors get what they want easily.
*Simple and easy access Navigation. Visitors should be able to effortlessly move around a website,
*Short and Memorable URL (you can also use mod rewrite)
*Clear aim
*Faster page loads
*Compatibility with all popular browsers
*A reason for the visitors to come back

And the list could go on forever. Overall I think the site should have marketability and motivational factors for your visitors as to make them feel confortable while browsing as well as know your product or service well.

A clean layout, good design, unique and updated content all are important - but what’s the use of all these if nobody’s coming on your website and reading it. So apart from all the above mentioned points, a site needs strong marketing strategy to achieve success.

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Demographic Site Selection

Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns. The demographics is used simply for selecting the sites that Adwords suggests to run site targeted ads on, it does not target specific users as they happen to visit the particular site targeted website.

It allows the advertisers to choose desirable audiences from the sites in its contextual network. It also allows the marketers to streamline AdSense publisher audiences into categories such as age group, gender or household income level. Additional advanced demographic categories include ethnicity and whether there are children in the home. Google is using ‘comScore Media Metrix panel’ data to help find sites in the Google network that have a high audience-base composition of the demographic profile one would like to reach.

At present, AdWords has demographic information on users from the United States only. So demographic site selection is available only for campaigns which target users in the United States.

The launch of this service has started comparisons between MSN’s Adcenter and Adwords demographic. The AdWords demographic offerings are much more detailed than what adCenter offers. AdCenter allows demographic targeting by gender and age group, but splits age between five age groups while AdWords offers six age groups. Both also offer regional targeting, which adCenter has within their demographic options.

It is worth noting that demographic site selection cannot guarantee that your ad will reach only the exact audience you select as sites get a variety of visitors. However, demographic site selection will help you choose sites where you’re very likely to find the people you want to reach.

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