Website content is the most important aspect of a website design, even more important than the graphics of the website. Most of the website developers concentrate their efforts on the graphical presentation, giving low attention to the content of the website. This results in low visitors, as visitors may be impressed by the graphics, but lack of proper information will wane their interest.

The basic objective of a website is to deliver some information to the customer or user, & this can be done effectively with precise content. A good content not attracts customer, but compels him to visit site again. It is the content which brings users to site through search engines like yahoo, google, etc. Search Engine optimization done on content also increases the visitors on the site.

Following care must be taken while writing content

1. No spelling mistakes: Use spell check while writing content, two-three mistakes on a page may ruin your reputation.

2. Fresh Content: Keep adding fresh content as possible, so that search engines will notice your site more often.

3. Paragraph: Don’t write mass text without any space, make a paragraph of 3-4 lines, so that visitor can read better, one paragraph may lose his interest.

Focus more on content. A good content can work wonders for a website

One possible solution is not to use any sitemap file at all. In that case, scraper bots can still parse your web pages through the normal links on your web pages but that would be more difficult for them than using your sitemap file.

Another solution is to set up a sitemap file and delete as soon as search engines have indexed that file.

Do not use free sitemap generator tools. You don’t know what they will do with your data and they might even use it to create scraper sites with your content.

Unfortunately, there’s not much that you can do to stop spammers from abusing your content. Use a tool such as CopyScape to find sites that have duplicated your content.

Favicon is the acronym for ‘Favorites Icon’. The small image displayed at the beginning of the URL bar or address bar of browser is known as the Favicon. That icon is nothing but the small symbol of the whole web page or the site and thus is also known as the pageicon or urlicon.

Creating favicon.ico :
1. Create an image of 16×16 pixels.
2. Save that image as ‘favicon.ico’ .

Placing or Uploading favicon.ico :
Favicon.ico file must be uploaded under the root directory of the web server so that it is automatically displayed on the address bar. And if the favicon.ico is not uploaded in the root directory the developer will have to specify a tag in section of the web page for locating that icon.

<link rel=”shortcut icon” xhref=”/favicon.ico” type=”image/x-icon” />
For XHTML, the link element must be terminated by ” />” instead of “>”.
Give specific path to href attribute so that the favicon.ico will get located.

Most of the browsers available read the faicon.ico file format correctly and thus easily displays the icon in the URL bar. However, now some browsers also support animated GIF and PNG image formats. Older versions of IE dont display this favicon; but now the newer versions support favicons.

Advantages and Limitations of favicon.ico :
The important advantage of using favicon is to make your Favorites entry easier to find. But Favicon also has limitations. Only newer versions of IE shows icon in the Favorites listings as well as in the address bar. While netscape and opera use it only in the address bar and not in the bookmarks list. Also, the icon disappears when the browser cache is emptied.

CSS stands for Cascading style sheet.
CSS are usually used in web pages to format the pages and to make them more impressive.
CSS includes formatting web pages by specifying fonts, colours, borders, etc.

There are 3 types CSS:-
1. Inline CSS:-
When style is specified in the html tag itself , then this css is known as inline CSS.

ex. :

2. Embedded CSS :-
When style is defined in the ….. part of the page, then that css is embedded css.

ex. :

3. External Style Sheet:-
When a separate style sheet document is created and attached in webpage using
tag then, it is the external style sheet.

ex.: consider that a document named ’style.css’ is available the to attach it or to use the styles use link tag in head section.

Scalable Vector Graphics (SVG) is a file format by the World Wide Web Consortium (W3C) for web page graphics based on vectors, rather than bitmap formats. In other words SVG is an XML language for describing two-dimensional graphics both static and animated, and either declarative or scripted. .svg files will normally be smaller than bitmap files and will scale to different size screens.

SVG allows three types of graphic objects:

1. Vector graphic shapes (e.g. paths consisting of straight lines and curves)
2. graphic images / digital images
3. Text

Benefits of SVG include:

1. Smaller files size than regular bitmapped graphics such as GIF and JPEG files
2. Resolution independence, which means the image can be scaled down or up to fit proportionally into any size display on any type of device
3. Easily searchable text labels and descriptions for search engines
4. Ability to link to parts of an image
5. Complex animation

During the phases of development and maintenance of your website, “testing” plays a critical role, especially when you have a limited budget & in-house staff. There are chances that users may try to guess the urls of content in protected areas of your site and may try to download it or the restricted content Urls may appear within the referrer logs and people might share it without your knowledge.

It is often important to look for an ultimate security test by hacking your site yourself. This will give you the utmost experience about the security of your site. Use the most popular hacking tools that you guess a hacker could use for testing just to verify how protected your protected areas are. You are under a wrong impression if you think that the security of your websites is always good. You should test it regularly to make sure about its secure. To safeguard confidential data and customer information is critical to gain the trust of your visitors.