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Starting a Web Hosting Business - Part 2

Getting Started with Web Hosting Business

Platform and Control Panel Choice

The platform on which you are going to base your first reseller hosting package or server is an important choice, since it can affect the final choice of prospective customers because of their needs; the control panel which you choose to provide your customers with can also affect your ability to gain customers - this is because some might be more familiar with one control panel which they have used in the past rather than the one that you have chosen to provide them with. In terms of the platform which you choose to base your web hosting packages on, you are limited to two options which are used by most of the main players within the website hosting industry - these are Windows and Linux; Windows is a commercial operating system which you can only use upon the purchase of a license from its manufacturer, Microsoft - Linux on the other hand is an open source operating system which requires no paid for license to allow you to run it, which means you are able to install it on as many computer as you want without the need to pay for any licenses what-so-ever. Platforms and operating systems you should check out include:

  • Microsoft Windows Server 2003 and 2008 - http://www.microsoft.com/servers/default.mspx
  • CentOS Linux - http://www.centos.org/
  • Ubuntu Linux - http://www.ubuntu.org/

There are many different web hosting control panels out there on the market for you to choose from, although your final choice normally boils down to what your web host is able to provide you with since their prices are normally a lot cheaper than if you were to buy a license for a piece of control panel software direct from the supplier; this means that although there may be many different control panels for you to choose from, you are in a sense limited by your web host since they will most likely be unable to provide you with every control panel. When choosing a control panel on which you are going to base your web hosting packages, you should check out all features of the control panels which you are testing - this means that you should always check out the client and reseller panels as well as the administration panel to ensure that you get a good idea of how easy the control panel will be for your customers to use, as well as for the customers of customers to use in terms of resellers; you should also get other people who aren’t so computer ’savvy’ to test out the same control panels as you, since this ensures that the control panel which you choose to base your web hosting packages on is usable for all people. In most cases, the control panel which you choose to base your web hosting packages upon is chosen in relation to the operating system on which you want to base your web hosting packages, since some control panels are only able to work with one operating system whereas others come in multiple versions so that they can be run on most well known operating systems; for example cPanel has been designed for use on Linux distributions only, although a version for Microsoft Windows 2008 is currently in development, and Plesk is a control panel that has been designed for use on both Microsoft Windows and Linux website hosting platforms - this means that you can use the control panel for either operating system. There are many different web hosting control panels on the market, although the main ones which you should take a look at include:

  • cPanel - http://www.cpanel.net/
  • Parallels (Formally SWSoft) Plesk - http://www.parallels.com/en/products/plesk/
  • LXAdmin - http://lxlabs.com/software/lxadmin-sse/

The actual choice of operating system on which you are going to base your web hosting packages can be affected by the skills which you have to administrate a server, in the case that you have opted to go for either a virtual private server or a dedicated server; this is because administering a server can be a complicated task at the best of times, which means that if you don’t have the necessary skills to administrate the server which you have purchased, you might not be able to provide your customers with good service, since it means that if a problem does occur with the server, you won’t be able to fix it. Although your web host might provide support for their virtual private server and dedicated server hosting packages, the support provided might not cover all issues - this might be because it is limited to upgrading third party software that is provided, and that the support staff are not obliged to fix any internal problems with the server; this means that you should try and get your server administration skills up to scratch before embarking on purchasing a hosting package which would provide you with a dedicated environment.

Billing Systems

One of the main components of a successful web hosting business is a web based billing and account management system, so that your customers are able to pay their web hosting bills online and so that you are able to manage and view your customers details as well as packages that they have purchased through a web interface with ease; this means that if you have a numerous amount of customers, you can easily manage them online and contact them quickly and easily as appropriate, if needs be.

Most web host billing systems are not just billing systems, for example some have help desk systems built into them, and as mentioned before, you can also use them to easily manage your customers - even if you happen to have millions of them; this means that you can have an all in one system where you can meet your customers needs in both the areas of support and management. A support help desk system within a billing system allows your customers to open ‘support tickets‘ which are then assigned a unique id so that you are able to manage them easily, and are able to refer to tickets quickly if a customer was to quote you the ticket’s unique id via some other method of communication, such as over the telephone. Most support ticket systems allow correspondence for any ticket via 2 methods - email and a web interface; most systems employ a technology known as ‘email piping‘ which collects the emails from a specified email inbox and them processes them to be displayed within the web interface which should be provided - ticket replies from staff members are emailed back to the email address of the person who opened the ticket and replies from the customer are piped through to the web interface, the web interface itself shows the correspondence between the two parties in order so that you can quickly read through the correspondence if you have the need to.

All good web host billing systems incorporate a large range of payment gateways, so that you can are able to use the payment gateway of your choice to receive payments from your customers for the web hosting services that they have purchased from you - this process is a lot quicker than having to process old fashioned types of payment such as personal cheque; when looking for billing systems, you might also discover API systems for third part fraud detection systems - these are in place to safe guard the security of both your business, and the potential victims - these systems normally mark certain orders as fraud if they are believed to be fraud.

If you are starting out in the web hosting market, then you should always consider buying a license for a piece of billing software that you are able to pay for on a monthly lease, since this means that you are not loosing any money on your billing system if your web hosting business was to fail for some reason or another - if funds do not allow for a monthly lease then you can easily consider a free alternative, although the features of these can be relatively limited when compared to those of their commercial counterparts. As is the case with control panels, you and others should always test both the client and administration side of any web host billing system before you purchase anything; this is because it will allow you to gain the feedback of others apart from yourself which you can then use to help you make your final decision about which web hosting billing system you are going to use for your new web hosting company. You should also consider the installation service for your chosen application which is most probably provided by the company from which you purchased the application; this is because you can ensure that a full and secure installation of the application concerned has been done, to give you peace of mind - it also means that you can have the application installed for you in the situation that you don’t have the necessary knowledge to carry out the task. Although there are many different web hosting billing systems, the main ones which one should have a look at include:

  • WHMCS - http://www.whmcs.com/
  • ModernBill - http://www.modernbill.com/
  • PHPCoin - http://www.phpcoin.com/

Marketing Your Web Hosting Business

Once you have the basics of your new web hosting business laid out and operational, you need to start promoting it where possible so that you can start receiving new customer sign ups, which in turn will help boost your business’s income and customer base. There are many different ways in which you can market and promote your new business in the beginning - some of these options being ones which you have to pay for, and others which are free but require your hard work and will power to ensure that they produce the results that you want; an example of a paid for method which you could use to help promote and market your new web hosting business would be you buying an SEO package from either your web host or from another specialist to ensure that your business’s website gets listed and indexed by all the major search engines on the internet, an example of a free method would be you optimizing your own website so that search engines will give it a higher page rank, and in turn send more visitors to your website through the use of key word searches.

If you have the necessary funds to do so, then you can consider using certain PPC (pay per click) programs to help get adverts for your new business placed on participating publisher websites; most PPC programs deploy adverts on publisher websites based on keywords which you enter when creating the advert, as well as the category which the webmaster of the publishing site has decided to place their website in - this means that your advert will be targeted at people who are on websites most likely looking for web hosting, which ensures that the right people will be sent to your website and will hopefully in turn purchase a web hosting package off you. SEO can play a big roll in the amount of visitors which you receive to your website, this is because the more SEO friendly your website is, the higher the page rank search engines will give you. A higher page rank means in the terms of most search engines that your website will appear higher in the results for certain key word searches. Main different companies run PPC programs, although the main ones which are used by many include:

  • Google Adwords - http://www.google.com/adwords/
  • Yahoo Overture - http://www.overture.com/
  • AdBrite - http://www.adbrite.com/

Basic SEO involves the editing of content on your website to ensure that it is as keyword rich as possible - the more common key words which you decide to use within your content, the more subjects and searches that search engines will link your website to; other basic SEO techniques including the building up of back links to your website from other websites of a similar subject - this will help since it will mean that people who are looking at web hosting related websites might actually be looking for web hosting - and when they see a link to your website, they will most likely click and if they like the look of your packages and prices, will buy their web hosting off you. In some cases you can also do link exchanging with websites of a similar subject to yours; this process involves the placing of a link to your website on that of another website, and then you will link back to the other website involved. Although you might be tempted to purchase a program or plan from another web host which claims to increase the amount of traffic to your website, you should always be cautious when looking at these plans and should never spend too much money on things such as this; this is because all these plans do in most cases is submit your website to other search engines which it might not already be in - although this may sound good at first, it might not give the increased amount in visitors which it claims to provide. If you don’t have the necessary knowledge for SEO, nor the funds to splash out on a special package then you could always hire a professional who might be able to do it for you at a cut rate.

Conclusion

In conclusion, with the use of the correct domain name you can help make your business’s name memorable for your customers; this in itself can help you out since it means that if your name is memorable, then it will be easier for your customers to refer their friends and colleagues who need web hosting to your business. You should also now know to consider the client side of a control panel when you are testing it and deciding whether to use as part of your web hosting business or not; by putting yourself in the customer’s shoes and getting the opinions of others on certain things can help produce the best results for your business, and can make your customers happier with the service which they are receiving.

Even though you might be putting yourself in the customer’s shoes, you should still consider how usable the administration side of an application or control panel is for you; this is because you will be using the administration panels day in and day out if your business is to be successful, and it is because of this that you should ensure that you can easily familiarize yourself with the applications and control panels which you will be using. Marketing your web hosting business is one of the most important tasks that you will ever carry out; this is because the amount of customer which you receive to your business will depend on how well you market your website, and whether you carry out a good level of SEO - this will mean making sure that your content is keyword rich, and that you have a large amount of back links so that people can find your business from other websites, and so that search engines give you a higher page rank.

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Plesk Shared Hosting

Plesk is a web hosting control panel that is available for both Windows and Linux, and helps many web hosts provide customers with both standard shared web hosting as well as reseller hosting. Plesk was developed by a company known as SWSoft, who also own other industry leading web hosting controls panels such as Helm and HSPComplete. The interface for Plesk has been designed around the look of Windows XP, to help give users more confidence in using the control; this is because since the control panel has more or less the same look as the customer or user’s operating system, the customer or user might find it easier to get around the control panel and in turn, make it easier for them to use in general. Plesk is generally used for Windows hosting by most web hosts, since cPanel is the preferred choice for Linux hosting for both the host and its clients and customers. You will generally find Plesk bundled with VPS hosting plans provided by web hosts that use Virtuozzo as their VPS hosting software; this is because Plesk and Viurtozzo are both produced by the same company - SWSoft. Plesk has many features packaged with it which helps make it superior over other web hosting controls panels, most specifically the SiteBuilder application which customers can use to build their own websites. For our example, we will be basing this article on Plesk for Windows since that is what eUKhost use for Windows shared, reseller and semi-dedicated web hosting. Plesk, like cPanel, allows people to manage many different aspects of their shared website hosting, which can be based either on Linux or Windows; this compability with both systems means that if a user wanted to move from one type of hosting to another, they won’t end up having a new control panel that they’ll have to start working out from the ground up again. Plesk also gives webmasters the ability to control and change many different aspects of their website hosting account without the intervention of others. Plesk gives you the abilty to manage many different parts of your web hosting account from the ability to see how much bandwidth your website has been using as well as when, you can also manage the DNS entries that are functioning under your account - this is perfect for you if you need to add custom DNS entries so that you can utilize the services of other web hosts or servers that you might be using.

Other features in Plesk allow you to avoid any images or other files in your website being linked to which could inturn mean that you bandwidth is in affect ’stolen’ if files you have hosted in your account are displayed on another website which is busy; you will even be able to change the PHP settings if you happen to be hosting any PHP files that require custom settings within your shared website hosting space. Other included features allow you to setup directories which you can then restrict access to with the use of the protected directories feature that is built into Plesk. You are also given the ability to manage any scheduled tasks which you might need to setup in order to allow your website to function corrcectly; this can be very helpful for you if for example your website is running something such as a billing system where it is important that certain tasks are scheduled to run automatically to ensure that requests are fulfilled on time without the need for any manual intervention. You will also be given the ability to manage any databases that you choose to create in your Plesk account; this includes the management of MySQL databases, as well as MSSQL databases if you happen to be coding in classic ASP or ASP.NET and are hosted on the Windows version of Plesk. If you are hosted on the Windows platform then ODBC data sources will also be discussed to aid in the activity of connecting to databases from dynamic web pages. The ability to manage SSL certificates will also be discussed, since this is one of the most important features and can make or break the control panel choice for someone when they are looking around at web hosts.

Mail

The mail feature of Plesk allows you to manage all the different email aspects of your website through Plesk; this feature allows the control of individual email accounts as well as that of mass mailing lists that you might have configured within your shared Plesk website hosting account. When modifying individual email accounts, many different options are presented to you to ensure that you are able to configure your emails accounts the way that you want them to be; you are able to disable a mailbox so that you can just use it as a forwarder address, as well as setup an auto-responder for the email account concerned. If needed, you can also choose for the owner of the email account to have the ability to login to the Plesk control panel so that they can manage aspects of their own email account; you as the web master as well as the owner of the email account can also setup custom spam and anti-virus rules for individual email accounts if you find that you may need them for whatever reason. A preference panel is also provided for each individual email account so that you can reset the password if needed or even change the actual email address of the account, this means that you can change the actual address but still retain any email that it contains. You can also set up the account to ensure that any email received can be retained in the actual email account, and at the same time be forwarded to another email account of your choice - if you disable the mailbox feature of the email account but retain the redirect address then the email account will act like a forwarder. You can also setup multiple email aliases for any email account; this means that any email account can accept email for any aliases that you have attached to the email account that you have setup within your Plesk control panel. As the web master you can also set the size of each individual email account to ensure that one email account doesn’t end up using up all the space that you have assigned to your Plesk shared website hosting account. You can also setup multiple mailing lists through your Plesk control panel website hosting account which gives you the ability to communicate with a large group of people without having to enter each individual email address every time you want to send a message to all the people who are contained within the mailing list.

DNS Settings

The DNS settings feature of Plesk allows you to manage all the different DNS settings that you might have attached to your domain that you have hosted under your shard Plesk website hosting account. DNS allows you to control where requests for certain services for your website; you can set where visitors looking for your website are sent to in terms of the server that they reach - as long as the server that you point your domain to hosts a copy of your website then your website will be displayed if you have entered the correct IP address when setting up the ‘A’ (address) records. You can also define where email for your domain is sent to, if you are wanting to utilize the mail services of another web host or that of an external mail server that might be run by you; this is perfect for you if you are looking to use some sort of enterprise email service such as Microsoft Exchange Server or Zimbra, both of which aren’t available within a Plesk environment since they won’t work along side the mail server that is installed along with Plesk. The fact that you can setup address records from Plesk gives you the ability to setup subdomains for your website but then point them to other servers; this is different from the subdomain feature that is built into Plesk since the Plesk feature sets the address records up but points them all back to the same server that you are hosted on, therefore meaning that the files for the subdomain will also be hosted on the same server as your main website at the end of the day. If your host has not already done it for you, you can use the DNS settings feature of Plesk to setup a TXT (text) DNS record in the form of an SPF record; this ensures that email sent from your domain can be verified and received by email recipients who are utilizing free email services such as Hotmail and Yahoo! - this is especially important if you run a website such as an online shop which requires easy interaction with any email address, whoever hosts it.

Databases

Plesk gives you the ability to create MySQL databases in both its Linux and Windows forms; if you purchase the necessary add-ons then it can also connect to PostgreSQL and MSSQL servers to create both types of database; PostgreSQL is only normally found on Linux, and MSSQL is for Windows hosting only. Third party web based database control panels are built into Plesk and Plesk automatically logs you in to the relevant one when you want to administrate a database over the internet from a location that might happen to not be your own computer; in the case of MySQL databases, PHPMyAdmin is supplied to allow you to manage any MySQL databases that you might have hosted within your shared Plesk website hosting account - if you are hosted on the Windows platform and are utilizing Microsoft SQL databases then ASP.NET Enterprise Manager is supplied to allow you to view and manage any MSSQL databases that you have hosted under your account. In most cases you will be using a database along with a dynamic web page language within your website so that your website is able to communicate with the database so it can pull data to be displayed, as well as store it within the database so that it can be easily accessed again. Plesk also gives you the ability to create users so that the databases you create can be accessed by the scripts that you have created within your web space; without these database users, scripts and other programs that you want to use to access your database or databases won’t be usable since they won’t be able to access the database. Since Plesk gives you the ability to create multiple databases under many different database platforms, it gives you the ability to host many different web applications in a number of dynamic server side scripting languages so that the applications that you do create can easily interact with the databases that you have created within your shared Plesk website hosting account.

Certificates

Plesk gives you the ability to generate the needed codes for as well as the ability to install SSL certificates within your shared website hosting account without the need for any intervention from your web host, or the administrator who is responsible for the server that you are hosted on. SSL certificates encrypt any information that is sent between your website and the computer of the person that is visiting your website; they are highly recommended for situations in which the data being transferred is of the utmost confidentiality, and an example of this situation would be an online store where confidential information such as credit card details is being transferred over the internet - if information such as this was to fall into the hands of fraudsters then the results for the owner of the credit card could be disasterous. Since Plesk generates the needed codes for you such as the CSR and the private keys, all you have to do is copy the relevant information over to your certificate supplier then download and then upload the certificate once the relevant processing has been done; this process doesn’t require any intervention from your web host since most of the processing is done automatically by both your web hosting server as well as the servers that belong to the company that you are buying your SSL certificate. The only manual intervention that might be needed from your web host will be the assigning of a static IP address to your website; SSL certificates can’t run on shared IP addresses, meaning that you must purchase a dedicated IP address from your web host before you can actually install and run your certificate within the environment of your own website. The assigning of the IP address can only be done by your web host since they are the ones who retain ownership of the IP address, since you are only renting it. If you don’t need a dedicated SSL certificate, but still want to make use of secure web space then most web hosts provide shared SSL space within Plesk web hosting accounts which you can then utilize as per your need.

Subdomains

Subdomains are domains that you can create under your hosted domain name; they take on the form of a new name as the forename, and then the second part of the address is your main domain name. Subdomains are a good way to section your website off into different parts if you are providing many different services, or if you want to give different parts of your website their own identity without the need for directories which can easily become very messy. Search engines can also favour subdomains in some situations because they see them as separate domain names, and will rate them above directories in most situations. If you are wanting to sell different products or services under the same company name, but don’t want the websites for each product to be collectively dumped under one domain name, then you should try and utilize subdomains within your website setup where possible. Subdomains are basically address DNS records that have been automatically setup by Plesk to point back to the same server that your website is hosted on; however, you can also utilize the advance DNS settings feature if you wish to use subdomains but want to have the content that they are going to display or the service that they are going to be used for hosted on another server - this will be done via the setup of advanced address records and with the use of IP addresses of other servers through the Plesk control panel. However, most people rarely use subdomains since they are seen as ‘tacky’ by some and others prefer to just use the simple structure of directories when they are designing and building their website which they will then host within their Plesk shared website hosting account. The good thing with subdomains though, is that like directories you can choose what you want the name of the subdomain that you are setting up to be - this means that you can use subdomains for hosting absolutely any content you want.

File Manager

The file manager section of Plesk allows you to view and manage all the files that you have stored within the web space that has been assigned to your shared Plesk website hosting account; you can manage both the files in your directories that are accessible from the main internet as well as the directories which aren’t accessible from the internet - also known as the private directories. The file manager feature differs from the web directories feature in the way that it allows you to manage all the files that you have stored under your web hosting account, whereas the web directories feature only allows you to manage the files and directories within your web space that are directly accessible by all computers on the internet. The file manager allows you to differentiate between files and folders via the use of icons which are individual to each different type. The management abilities of the file manager allow you to remove/delete files and folders which you feel that you no longer need; you can also create new files and directories within directories that are below your ‘main’ or ‘parent’ directory which is where your website and all the files which are related to it physically reside on the main website hosting server’s hard drive - this means that you can create new web pages or other files which you may need others to view quickly and on the fly which means that you can do it from any internet connected computer which has a web browser installed on it. If the size of a particular directory or file is not displayed in the file manager within Plesk then a calculator is built in which you can use to calculate the sizes of certain files or directories automatically without the need for any hard technical work or any head scratching. You can also copy and move directories and files between directories if you feel the need that you want some files or other content to reside in other directory so that it can be kept more private or so that you can remove content from your website which you no longer want to display for your visitors to see.

Protected URLs

The protected URLs feature of Plesk allows you to setup directories within your website that you can restrict access to via the use of login credentials such as usernames and password; this means that people will require a username and password to be able to gain access to a protected directory. When a user tries to access a protected directory, a login box will popup from within their web browser; there is certain text that goes along with the login box which will normally appear above the option boxes which users enter their usernames and passwords into - Plesk gives you the option to set the text that is designed to appear above the two mentioned text boxes. You should use the password protected directories feature if you want to store certain documents or files within a directory, but don’t want the general public to have access to them; in this situation you could assign usernames and password to the people who will need access to any files that you choose to store within a password protected directory. Password protected directories can also be used in the case that you want to offer a private membership area on your website that users must pay to be able to access; although this will mean that you have to set up the accounts for users manually, you will still be able to provide the membersip area that you want without having to pay for a more expensive server side scripting language based solution. The protected directories feature is available in both the WIndows and Linux versions of Plesk, which means that you can move between the two different platforms but still retain features of your website that might help make it distinct, such as the protected directories or password protected membership area that you provide your visitors with. The protected URLs feature is only good for a certain amount of users, which in most cases is 50; if you intend to setup more user accounts than this then you should invest in a more stable and scalable system that utilizes a database backend to make sure that it is always accessible. One thing to note is that on Linux systems, you can use the .htaccess file of your website to ensure that certain directories are password protected.

Domain Templates

The domain templates feature of Plesk allows you to set up web hosting plans for domains to enable you to start selling hosting on your Plesk based Linux or Windows VPS or dedicated server. This Plesk feature gives you many configurable options besides the standard bandwidth and disk space options to ensure that you are able to allocate the domains that you are going to host on your Plesk web hosting server with the correct amount of resources such as the number of databases that one is allowed to host under one of your packages as well as the number of email accounts that you want to limit your customers to within their shared Plesk website hosting account. If you are selling hosting on a Windows based server, and you have purchased the necessary MSSQL server add-on for Plesk, then you will be given the option to choose how many MSSQL databases that you want customers under your web hosting plans to be able to create; this option will be there automatically for MySQL databases on both the Windows and Linux versions of the Plesk web hosting control panel system - if you have the PostgreSQL add-on for Plesk for Linux then you will also be given the option to limit the number of PostgreSQL databases that people hosted under your hosting plans will be able to create. Other options given to you allow you to choose whether or not people under certain plans can run web pages or scripts that have been written in certain server side scripting languages; for example you are able to choose whether or not people under a certain plan have access to the ASP programming language, if you choose to disable this option then people under the web hosting plan concerned will not be able to run scripts or web pages which they have chosen to code in the classic ASP programing language. You are also given the option to limit the amount of CPU usage that websites under the hosting plan concerned can use; this means that you can put a cap on the amount of CPU used to ensure that people with CPU hogging websites will have to upgrade to the next plan above the one that they are on currently to get their website back online since the amount of CPU that they are able to use will increase as they upgrade their website hosting plans. If you have multiple versions of PHP installed on the server that you want to use for selling hosting, you will be given the option to choose which version of PHP that you want websites which are hosted under the plan concerned to run; this means that you can design one plan with the intention of allowing people who want to host their PHP applications in a PHP 4 environment the ability to, and then providing another package for people who want to host their PHP website or application in a PHP 5 environment. You can also limit the amount of visitors that websites are allowed to have connected to them at one time; this option shouldn’t be used in most situations since your customers could find themselves not being able to access their websites after a certain amount of visitors have connected to view it. Another option within this Plesk feature allows you to limit the size of the data pipe to the websites which are hosted under the package concerned - this means that if you make the pipe smaller, then websites will load slower - the opposite is applicable to a larger data pipe.

Web Directories

The web directories feature of Plesk allows you to view and manage all the folders and files in your Plesk shared website hosting account that are viewable and accessible from the internet. This feature can be helpful for you if you need to navigate through some of the files that you stored within your web space, but only need to view and edit the ones which are actually part of your website - files that are part of your website will be viewable from the web directories section of Plesk. If you are on the road and need to edit certain parts of your website by don’t have access to either a WYSIWYG editor or aren’t able to establish an FTP connection to your web hosting space, then you can use this feature to edit your files, and since you are editing them online, you won’t have to upload any changes that you make since they will be automatically applied when you click save after you have made the necessary edits. With the use of this feature you can also set custom settings for PHP and ASP.NET, both of which are server side scripting languages that you can use more dynamically to carry out tasks such as interaction with databases which would not be achievable with regular static HTML based web pages. You are also able to setup new physical directories as well as virtual ones; the difference is that physical directories are ones that actually exist on the server, and virtual ones generally link back to other directories which might still be hosted within your web space but aren’t accessible from the internet. The ability to setup custom error documents for your website is also provided through the easy to use web directories interface; this can be handy for you if you want to make sure that your website still retains its identity, even if errors occur when a visitor is browsing your website. You can also set certain preferences for all the folders in your shared Plesk website hosting account that are accessible from the internet - the preferences that are settable include the default file names which browsers will automatically be forwarded to when no file name is provided, as well as whether anonymous access is allowed and whether an SSL connection is required for files to be viewed.

FTP Accounts

FTP accounts are the accounts which are used in order for users to gain access to your web space via the use of the FTP protocol in the event that anonymous FTP access has been disabled by either you or your web host. Plesk gives you the ability to add, delete and edit the details of FTP accounts that you have already created within your shared Plesk website hosting space; and if you have a dedicated IP address assigned to your website, you are given the ability to enable or disable anonymous FTP access to your web space - however, it is highly recommended that you don’t enable it since it can pose a big security risk for you as well as the other customers of your web host who might be hosted on the same server as you. FTP stands for File Transfer Protocol, and is used for the transfer of files between your web space and your desktop; FTP can also be used to set permissions on certain files and folders if the need arises - without the correct permissions, some files and programs might not function correctly within your shared Plesk website hosting space. When setting FTP accounts up in Plesk, you are given the option to specify a certain directory that the account is allowed to have access to; this means that any directory below and including the one that you specify are the only ones which can be accessed by the FTP account that you are setting up. You are also given the ability to choose whether an FTP account is even allowed to see the files that are contained within the directories that it has been allowed access to; you are also able to choose whether or not it is allowed to save and edit files that are contained within the web space that the FTP account has been assigned to. You can also setup individual directories for each FTP account which means that you can allow others to store their files in one centrally accessible location; you can limit the size of directories for FTP accounts which means that you can always ensure that any FTP accounts you setup are not going to end up using up all of the disk space that you have assigned to your shared Plesk website hosting account.

Scheduled Tasks

The scheduled tasks feature of Plesk allows you to setup certain scripts that you might have running under your website to be run automatically at a certain time to carry out certain tasks which they have been designed for. The most common use of scheduled tasks (sometimes referred to as ‘Cron Jobs’ in terms of Linux website hosting) is to carry out tasks which need to be carried out on a regular basis without manual intervention; an example of a scheduled task in use would be in a web host billing system, where invoices for customers need to be generated at the beginning of the day without any manual intervention. You might also find scheduled tasks running in the situation where notifications of some sort need to be sent out to website visitors on a regular basis to ensure that they are aware of the latest information or of a new update in their account which they need to be made aware of. When setting up a scheduled task within Plesk, you are given the option to enter the full command for the script to ensure that it is executed correctly so that you don’t have to come and run the script manually to make it carry out its assigned task correctly. You can also choose the exact time for the script to be run by Plesk automatically - right down to the last minute, you can also choose for scripts to be run every minute of the day but this isn’t recommended since it could easily use up many server resources, and if you are on shared website hosting, could lead to your Plesk shared website hosting account being suspended because of server resource hogging as it is known. You can also choose for Plesk to send you an email notification to tell you whether the scheduled task has been executed successfully by the server that you are hosted on. You can also select the priority of the task which means that if it is of a high priority, it will be executed before other tasks which might be of a lower priority but still being executed at the same time as yours. You can also specify extra arguments for the execution of the task which you have not specified in the text box labeled for the command.

Site Preview

The site preview function that is built into Plesk allows you to view and interact with your website, even before the DNS for it has fully resolved if your domain is new or if you have decided to move to a new web host for whatever reason. This feature can be helpful to you if you have just finished your website off and have uploaded it, and are wanting to test it out but your new domain or existing domain still hasn’t propogated over to your new web host yet meaning that you can’t use it to view and test your website and its features out. The site preview function is one of Plesk’s most advanced features since it is one which isn’t available in most other web hosting controls that are used in the mainstream hosting market. The feature is a particularly handy one since most people are wanting to test their new website ASAP once they have uploaded it, but DNS propogation can take up to 48 hours, meaning that they will have to wait that long until they are even able to view their website, let alone interact with it. You can also use the site preview feature if you don’t even intend to attach a proper domain to your shared Plesk website hosting account; this is because a domain is not needed for the feature to be able to function properly, since the IP address of the server that you are hosted on is used to access your website. You might not want to attach a proper domain to your website hosting account because you might be intending to use it for the testing of your new website before you put it live for your visitors to see; any problems that your site might being up can be viewed through the site preview function since it displays your website just as if you were viewing it under a proper domain in a live environment, instead of a testing one. You can then proceed to fix any problems which might have been brought up whilst you were testing your website out in the site preview function; once you are sure that your website is functioning correctly, you can move it over into a live environment for your visitors to see it or attach a proper domain to your web hosting account so that people can start visting your new website.

Frontpage Extensions

Frontpage extensions are the extensions that web hosts install on their servers to allow people who have built their websites in Microsoft’s now defunct WYSIWYG editor, Frontpage, to run correctly if special Frontpage functions have been used during the development of the website. Frontpage provides website builders with many different functions that they can insert into their website to help make it more appealing to their visitors; addable functions include ones which can display the weather for a certain location on the same day that someone visits your website, as well as a visitor counter so that your visitors can see how many people have visited your website since you first put the counter on display. You can also add a guestbook to your website that visitors can then sign when they visit your website; you can allow them to comment on anything including the design and layout of your website - you can even use the guestbook as a source of feedback when you are looking to give your website a makeover or an upgrade of some sort in the future. The Frontpage extension manager that is built into Plesk allows you to configure certain preferences regarding the sending of email from web pages which have been designed and configured in Microsoft Frontpage; this means that Frontpage web pages have are able to have the same dynamics as their server side equivalents, but have no need for the use of databases or the setting of permissions to ensure that they are able to function correctly. Access to the Frontpage web admin is also provided so that you are able to manage and configure other features that may play a part in the running of your web pages that you have designed in Frontpage and then uploaded to your shared Plesk website hosting account space. You are also able to setup extra Frontpage management accounts with many configurable preferences including the amount of disk space that they are allowed to use.

ASP.NET

The ASP.NET section of Plesk allows you to view and edit the settings for ASP.NET which are being used on your domain; you are able to see information specific to both your domain as well as the server on which you are hosted - information which is specific to your website is editable. Plesk allows you to choose the version of ASP.NET which is operating under your domain - this means that if you have an ASP.NET application which is written in an older version of the language, you are able to run it within your shared hosting environment effectively without it being affected by the constraints of newer languages which might be a problem in a shared environment provided by web hosts who use other control panels - you can set the version of ASP.NET that is running under your domain to any that your web host has installed on the host node. If you are new to ASP.NET, and the concept of using it to access Microsoft SQL databases, then Plesk automatically generates connection strings which you can easily alter to work with your ASP.NET based website applications which you are then going to host within your shared hosting environement; you can also add and remove connection strings from within the ASP.NET panel of your shared web hosting account for the different Microsoft SQL servers that you might be connecting to, as well as the one which is hosted locally on the same server as your website, which you can then refer back to when needs be in the future. You can also add and edit the settings related to custom error pages within your ASP.NET application; you can choose whether to have the errors as remote only - or you can switch custom errors off completely, or just choose ‘On’ - if you have chosen ‘On’ then you can specify where your websites visitors should be sent to when a specific error is encountered, this means that if an error does happen to come up with your website, you can send your visitors to specific pages to let them know what the problem is, but at the same time be able to keep up your corporate identity which is something that isn’t possible with standard website error pages since most are actually browser defaults. Other configurable features include the ability to set the debugging mode for ASP.NET applications within your website - this will come in handy if you are testing your website, as well as globalization settings such as the different encodings which have been used on files as well as on the data which may be stored in databases.

Web Applications

The web applications feature of Plesk allows you to install any script which has been added to the script respitory; this means that you can setup any script which is listed easily since all the technical work such as the setting and up and configuring of the database as well as the setting of file permissions is all done automatically by Plesk for you. Also, if you want to host either Java based or ASP.NET based applications within your shared hosting environment, then interfaces are provided to ensure that you can setup applications of either type without any fuss and without the need for any intervention from your web host. If you are just starting your website, then you might find this feature helpful since it gives you a chance to get the applications that you might need for your website in place, thus cutting down the amount of work that you will have to carry out when you get around to actually opening your website to visitors; the fact that all the technical work such as the setting up and the configuring of the database needed for most applications to function as well as the setting of file permissions ensures that you can easily install complex applications without the need for any expert knowledge. You can also use this feature if you simply want to expand on your existing website; this is because programs such as blog and forums are provided which means that you can install these to create a community for your visitors to communicate with each other as well as a place where you can write articles for the general public to comment on or for them to just view at their leisure. You could also install a CMS (content management system) if you wanted to help you manage the content of your website - this can the especially handy if you are finding that your website is starting to expand as well as the content which it contains for visitors to view. Other installable programs include shopping carts which you could make use of if you wanted to start selling products or other things on your website to help make a return on your investment into your web hosting package - although the cost of your package might be low, if you receive a large number of visitors then it is worth trying to make a return on those visitors since at the end of the day it could help finance the cost of your hosting package and you could spend any left over profit on anything that you wanted to. You could also install a groupware feature for the purpose of allowing you and your employees to manage resources online as well as have the ability to communicate with each other with ease.

Hotlink Protection

The hotlink protection feature that is built into Plesk allows you to control whats with particular extensions can’t be access by external websites; this means that if other websites do try to link to a particular file or image that is hosted under your domain then the website’s request will be fulfilled meaning that the file concerned will not be displayed on any website apart from yours or the one which is hosted under your shared Plesk website hosting account. You can protect any type of file that is hosted within your Plesk website hosting account; this is because you are able to specify the exact file types that you want to be banned from being linked to by external websites. You should always have hotlinking enabled for certain file extensions, especially images, on your website, especially if your website is one which receives a high volume of traffic; this is because if external websites which receive many visitors link to images which are contained within your web space, and they are images which are large in file size, then you could end up having this external website eating up all the bandwidth that you have assigned to your shared Plesk website hosting account - even if you don’t have high traffic websites linking to the images or files that you have stored within your shared hosting account, your bandwidth could still be eaten up by smaller websites which are hotlinking to files within your web space since the files which are being linked to could easily be large in size meaning that they are eating up a large chunk each time they are used - in the case of smaller files, the amount of bandwidth being eaten up each time is considerably less. If you require for external websites to link to files and images which might be contained within your web space, then you should consider a dedicated hosting solution such as a VPS or dedicated server since the bandwidth which is supplied with these types of products is much more than that which is supplied with standard shared hosting products.

Backup

The backup feature if Plesk allows you to configure the backup settings for all the files that you have contained within your web space which is part of your shared Plesk website hosting account; you are given the option to schedule automatic backups via FTP to an external FTP or backup server, or you can simply create a manual backup to download there and then which you can then store on your local computer for use if you feel that you have incorrectly configured something or have accidentally deleted all your data. Although your web host might take full automatic backups of all the accounts and the data which they contain on the server, it is always a good idea to take your own backups either manually or automatically regularly since those taken by web hosts might not always be that reliable for one reason or another, or your web host might not just take backups at all - one thing to note is that if you ask your web host to restore a backup of your account because something has gone wrong with it because of your own fault then they might actually charge you for the restoration of the backup - some might not even allow this arguing that it might affect the other shared or reseller web hosting accounts that are hosted on the same server as you and your domain do. Backups are a necessity in this day and age though since the risk of data loss is quite possible through many different means; hackers can easily gain access to hosting servers due to lapse security which means that they can easily delete the data which is contained on the server, the hard drives on which the data is contained can also fail and your most might not employ strategic techniques such as RAID to ensure that there is another hard drive available which is a carbon copy of the one which has failed for whatever reason - power failures can cause this and can also cause the whole hardware which is contained within the server to malfunction. One thing to note is that you should only use the FTP backup feature if you have access to an external backup or FTP server over FTP.

Conclusion

In conclusion, Plesk provides you with many features that you can use to manage the most important and technical parts of both your website in terms of what your visitors see, as well as your domain. Plesk provides you with tools to ensure that you can easily manage any databases that you wish to setup under your account which you can then utilize to make your website more dynamic with the use of server side scripting languages which are able to communicate with certain database types to pull and store data within the database; third party web based tools are also built into Plesk to ensure that you are able to manage your databases as well as the information that is contained within them even when you are on the move and only have access to an internet connected computer, and not to one which has the tools installed that you would normally use to administer your databases and the information that they contain effectively. A DNS manager is also provided so that you can control the DNS records that are attached to your domain - this means that you can easily control which servers visitors to your website are sent to, as well as the server which email for your domain is sent to; this means that you can utilize the services of other hosting providers if you feel that your current web host meets your criteria in terms of service and support in one area, but not in another - for example the hosting for your databases and main website might be excellent, but the services that are provided for email might not meet your expectations. If you want to host websites and web pages that you have created within Microsoft’s Frontpage web editor then you can since Plesk comes with Microsoft’s Frontpage extensions and Frontpage manager by default; this means that you are able to utilize any of the special features that Frontpage builds into your web pages for you without the need for the use of any server side scripting languages which create the same affect as the use of Microsoft Frontpage web pages. If you run an online shop or a website where the data being transferred between your website and the visitors who are using your website is sensitive, then you will most likely use something called an SSL certificate to ensure that the information that is transferred is encrypted, which means that if someone such as a hacker does manage to get hold of it, its useless to them since it will be encrypted and they won’t be able to decrypt it; Plesk provides a control panel to ensure that you can generate the needed codes to ensure that you can purchase an SSL certificate and give the vendor the necessary codes without the need for intervention for your web host, Plesk also gives you the ability to install an SSL certificate on your account as long as you have a dedicated IP address for your website without the need for intervention or help from your web host. A directory protection feature is also provided to ensure that you can password protect any directory that you want to, to ensure that only people who have login credentials for the directory concerned can access it; you might want to password protect a directory since you might want to store sensetive information in it which you don’t want the general public to get hold of, you might also want to use this feature to create a private section of your website which only members of your website who have paid for entry to it or your staff can access it. An FTP account manager is also provided to ensure that you can manage all the FTP accounts that you want to have access to your web space so that they can upload and manage files as well as set file permissions to ensure that certain files and programs can run effectively without any problems.

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cPanel vs. Plesk

cPanel and Plesk are two examples of web hosting control panels utilized by many hosting providers. Currently cPanel is only available for use on Linux operating systems, but this is set to change from 2008 when cPanel releases it’s cPanel/WHM 2008 Suite for Windows 2008; Plesk has been available for both Windows and Linux for a while now.

cPanel

cPanel is seen by many as the preferred control panel for Linux operating systems because of its quick loading times which is main due to the fact that the system is based mainly on Perl scripts meaning that it requires little to no database access at most times. cPanel also has greater capabilities than those which Plesk contains, these being that cPanel gives more server side information to the end user which they may need to use at times which can be mission critical in some cases; cPanel is also able to sort add-ons, examples of these include ‘Fantastico’ and ‘RVSkins’ - this add-on functionality also allows developers to build their own custom functions and programs for use within cPanel.

cPanel provides better reseller hosting than Plesk does. This is because cPanel has a specially created control panel included with it called WebHost Manager (WHM for short) which has been designed specifically for the purpose of reselling web hosting services. Plesk is only one control panel and makes setting up reseller account remarkably hard.

cPanel has also made migrating your hosting account to another cPanel hosting provider easy by intergrating a site migration module. This allows people to transfer all their sites and settings without loosing any data. This is something which makes cPanel stand out from the rest as it is something most control panels lack.

Plesk

Plesk is a cross platform control panel which is available in versions for both Windows and Linux. It is seen as the preferred control panel in the Windows hosting industry because its closest rival, HostingController, is remarkably unreliable and has helped give Plesk a big boost in the control panel industry. Plesk is a relatively closed operating system meaning that isn’t open for developers to create their own add-ons, however, it does have intergration for many other programs in different fields such as the ability to allow customers to use SmarterMail in the Windows version of Plesk.

Being a cross platform control panel, Plesk has the advantage over cPanel meaning that companies can run the same control panel on both panels meaning that minimum training is required for technicians as they only have to work out the operations of one control panel - this can save a business both time and money. However, on the security side of things Plesk for Windows doesn’t fair as well as it’s Linux counterpart or competitor do; there have been several holes found within the Plesk software allowing hackers to take control of a Windows server through the Plesk control panel, and the hacker can still gain access a second time after the administrator password on the server has been changed.

Conclusion

If you are after one control panel that suites all then go with Plesk - it can save you both time and money as a business and what you learn can be applied to both systems. However, if you prefer to go with the market leader and are willing to spend some time studying both options (cPanel for Linux, Plesk for Windows) then fo with cPanel as you will be able to customize it more to suite the environment in which you want your customers to control their websites.

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cPanel and its many features: A beginners guide

If you think of all the different types of features and ‘bits and pieces’ you need for a website, you can imagine that it could take ages and an awful lot of technical knowledge to be able to set up, maintain and update the server for your website. However, alot of this can be done in a simple way with a use of a ‘Control Panel’ with an interface such as that in Windows.

The control panel I’m going to briefly outline (there is plenty more information on the net if you want further information) is cPanel. Initially designed for use on Linux based servers, this control panel is now in Beta for Windows servers and should be available in 2008. The interface itself is customisable with different skins being available as well as different themes. Once your domain name is pointed to the correct nameservers, you simply type www.mydomain.com/cpanel and a login prompt will appear. By providing the correct credentials you will then have access to make changes to your account on the hosting server.

In cPanel itself, there are many features allowing for the configuration of email settings including accounts and mailing lists, the restriction and filtering of spam, autoresponders, forwarders and many more. All of this is done through an intuitive graphical user interface (GUI) available from any computer with internet and a browser making it widely accessible even to those with little technical knowledge.

Aside from email configurations, there are backup options as well as controls for ftp accounts, easy methods to password protect directories, block IP addresses, hotlink protect (image protection) and integreated links to other programs such as phpMyAdmin. If you ever wanted a CGI counter or countdown on your website (to name just two), it is as simple as clicking on the ‘CGI Center’ and selecting the counter style etc. you want.

If you do want to do slightly more complicated tasks, cPanel allows you to control ‘Cron Jobs’ (commands that run at a set time), create customised error pages and frontpage extensions to name just a few. It should you the full service status of the server it is running on including which services are running etc.

One of the more interesting and helpful programs for new hosting customers is an addon from netenberg.com call Fantastico. This program integrated into cPanel and allows you to install a vast range of programs at with just a few clicks. These programs include forums, blogs, photo galleries, billing systems, e-commerce engines etc. etc. etc. making a possibly daunting installation of a forum a breeze and allowing far more choice for people with limited technical knowldege.

Although this is only a brief overview, more information is available on the official cpanel website at www.cpanel.net. CPanel is one of the most stable and widely used control panels in the hosting industry and with all of its features, it isn’t difficult to see why.

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Setting Cronjobs

One of the most important task if you are a webmaster or a business website owner is to constantly update the website as well as perform routine tasks. Certain tasks such as running scripts, sending e-mails to a mailing list, or updating a database involve daily attention. However, there are times when you may fail to perform the task on hand at the right time. At time, some tasks may be too difficult for you to handle that they might take up a lot of your time and effort. You certainly can’t afford to miss performing certain tasks on time if you own a website that has a considerable number of visitors or subscribers consequences of which may result in loss and damaged company reputation for inability to deliver services on time.

You have a forum on your website and you wish to have a setting on it which should automatically delete account holders that have not been active for say last 100 days. Instead of manually sending a notification to each and every member, why not use a cron to make the task much more easier for you? With a cron job, you can easily monitor the inactive accounts and who among your members will automatically receive an e-mail reminder after exactly 100 days.

Cron jobs are automated programs created for Unix and Linux platforms. Their job is to complete the tasks by following the particular commands a web developer has assigned them to execute at the exact time and given date. For example, if you wish to send a group e-mail every morning at 7.00 or on the 3rd day of every month. With the help of Cron Job, you don’t have to to wake up yourself at 7.00 just to write the content of the group e-mail and send it to all members. All you need to do is set the time and date of the message delivery using the crontab.

A crontab is the file where cron settings are found. It contains the following fields: commands, minutes, hours, days, months, and weekdays. You can fill these fields with the information that will suit your needs or preferences. In case one option is not applicable like the minutes field, all you need to do is place an asterisk (*) instead. The actual crontab is presented through a text file that will require you to write complex codes or syntax. To make it more convenient to use, most web hosting providers nowadays offer a user-friendly version of a crontab. It’s now in the form of a web control panel that is fairly easy to configure.

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Restarting cPanel

To restart cPanel, login via SSH and run the following command:

/etc/init.d/cpanel restart

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