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Archive for SEO Tutorials

What is the solution to avoid problems with a sitemap file?

One possible solution is not to use any sitemap file at all. In that case, scraper bots can still parse your web pages through the normal links on your web pages but that would be more difficult for them than using your sitemap file.

Another solution is to set up a sitemap file and delete as soon as search engines have indexed that file.

Do not use free sitemap generator tools. You don’t know what they will do with your data and they might even use it to create scraper sites with your content.

Unfortunately, there’s not much that you can do to stop spammers from abusing your content. Use a tool such as CopyScape to find sites that have duplicated your content.

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What is a sitemaps XML file? Is it harmful for your rankings?

The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year.

In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc.

That information helps search engines to more intelligently crawl your site. The Sitemaps protocol is a standard that makes it easier to create a sitemap that can be parsed by all search engines.

Some webmasters reported problems with duplicate content after adding a sitemaps XML file to their web sites.

The content of their websites appeared on dubious websites that had nothing to do with the original sites. The content of the original websites had been duplicated on many other sites. The result was that the original sites might have received ranking penalties due to duplicate content.

Some search engine spammers used the sitemaps XML files to easily find contents for their scraper sites.

A scraper site is a website that pulls all of its information from other websites using automated tools. The scraper software pulls different contents from other websites to create new web pages that are designed around special keywords. The scraped pages usually show AdSense ads with which the spammers hopes to make money.

The new sitemaps XML files make it very easy for scraper tools to find content rich pages. Although the original intention of the sitemaps files was to inform search engines about every single page of your web site, they can also be used to inform spam bots about your pages.

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Google PageRank

Search engines assign a value to your site based on the links pointing to it. The most popular term for this kind of ranking is PageRank, which Google uses. And hence, it is known as Google PageRank. The PageRank is a value that Google gives to a page, based on the number and type of links into the page. The PageRank varies from 0 to 10. PageRank 0 is the lowest rank while 10 is the highest rank assigned by Google to web pages.

In short, Google PageRank(PR) is Google’s way of deciding the importance of a web page and thus ranking it. It’s important to understand that Web sites don’t have PageRanks, Web pages have PageRanks. It’s possible for a site’s home page to have a high PageRank, while internal pages have very low ranks.

But now its more important that how Google calculates PR for a web page. Initially, meta tags were taken into consideration for calculating PR; then alt attributes were found important; but nowadays the backlinks to that page have been found most important. Also, google crawls the whole web page contents and find out the keywords used in it and accordingly set the PR for the web page.

Google considers a link from one page to another as a vote of support to that page. The page shows link of another page means shows a vote of support for that page. When a page has many incoming links, it shows that the page is supported by number of votes. And thus that page receives high PR from Google. It has been found that the pages linking to your web page must have higher PR which helps in achieving higher PR.

When you type a search term into Google and click Search, Google starts looking through its database for pages with the words you’ve typed. Then it examines each page to decide which pages are most relevant to your search. Google considers many characteristics: what the <TITLE> tag says, how the keywords are treated (are they bold or italic or in bulleted lists?), where the keywords sit on the page, and so on. It also considers PageRank. Usually the web pages with higher PR are displayed first.

Thus, Google PR is considered as the most important element in search engine optimization. Google recalculates PageRank scores each time it crawls the Web and rebuilds its index. Thus, the web pages do not have same PR everytime. As you change the contents of the web page and the spiders find it more informative about the site theme then ultimately that web page receives higher PR.

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Choosing the right domain name for site

Right domain name plays a very important role in total search engine optimization of web site. Previously there was no importance in selecting domain name, but now SEO tips and tricks have proven the importance of a right domain name. SEO experts have found that Google is able to find the different keywords in domain name and thus push up the site in search engine results.

When a site is developed, first find out the main theme of the site and then try to find out the most important keywords of the site. These keywords must be used in the domain name.
For Example :
if the site concept is dating then you should look for different keywords related to dating concept and try for such a domain name so that dating word will come in the domain name:
singles-dating.com
freedating.com

Though putting keywords in domain name is important, there are some important tips to choose a right domain name :-

1. Domain name should be short,easy to remember and to spell
Domain names can be of any length up to 67 characters. But a domain name should be short so that it would be easy to remember. Also a domain name should be easy to spell so that if a user has only heard of such a site can easily spell it and find it.

2. Choose extension
Many users get confuse about which suffix to choose from .com, .org, .net, etc. If the site is business related then you should choose .com suffix. Also .com is the most common extension used ever and people try to search any site by giving the same extension.

3. Use characters allowed
Domain name may contain letters, numbers and hyphens. While spaces and other special characters are not allowed. So, by using hyphens you can add all important keywords in the domain name. ex :

4. Register more than one domain name
Sometimes its better to register more than one domain name. It might happen that the company with same name register with same domain name with different extension. So such sites with same name confuse the potential customers. Thus, many companies register same domain name with different extensions like .com, .net, etc.

5. Choose the perfect one from the bunch of domain names
While thinking of the perfect domain name, you may find 3/4 good domain names of your interest. So, in such a case it would be better to ask to your friends so that u will find the perfect domain name.

Thus, its very important to choose a perfect domain name for your online business site so that u an easily achieve high rankings in search results.

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META tags and SEO

META tags are important HTML tags for providing information about the document. This is not a required tag in a web page, and therefore many developers dont put these tags in the developed web pages. But in most of the search engines these tags are used for listing and indexing the sites accurately. Google, Altavista, etc. search for the META tahs in the document to categorise that document.

Where to put META tags?
META tags should be placed in the HEAD section of an HTML page:
<html>
<head>
<meta name=”keywords” content=”keyword1,keyword2″>
<meta name=”description” content=”description is…”>
……..
</head>
<body>
……..

Major META Tags :
<META name=”doc-type” content=”web page”>
this tag indicates document type. Different types of document available are Government, Journal, Private, Public, etc.

<META name=”keywords” content=”a, list, of, keywords”>
this tag contains a list of keywords separated by comma. These are the most important keywords which indicate what information does the web page contain?

<META name=”description” content=”a description of your page”>
this tag contains descritpion about the web page and its contents. this description should short but summarised with main keywords.

<META name=”distribution” content=”global”>
Content should contain either global, local or IU (for Internal Use).

Optional META tags :
<META name=”copyright” content=”copyright statement”>
this meta tag indicates the copyright for the web page.

<META HTTP-EQUIV=”refresh” content=”0; url=index.htm”>
this tag is used widely for reloading the web page after every mentioned seconds in content. Also, here the URL represents to redirect it to index.htm .

<META name=”revisit-after” content=”7 days”>
this tag informs the bot to revisit after 7/14/21 days.

<META name=”author” content=”author’s name”>
this tag contains the name of the author of web page.

There are other meta tags like robots, revisit-after, rating, owner, publisher, etc. which can be used in a web page.

Thus, by META tags optimization web pages can achieve higher rankings in search engines. Now, most of the search engines also crawl your web page contents, so the contents of the web page should be specific and must contain the keywords for number of times. This helps the search engines to index the web pages and thus web pages gain higher rankings.

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Importance of keywords in SEO

Keyword tags are an important element in all web pages. keyword tags are one of the best ways of optimizing the number of visitors on your site.

A good web page should contain the information that people are looking for. So, while developing the content of any web page its really important to find out the important keywords and then to put them in the content of the web page.
Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.

Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic.
Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.

Search engines today only want one thing and that is quality, relevant search results that will be of help for all of their users. So, they only find those web pages having good content.porn movies famousmovies adult free xxxmovie free tit bigfree movies black galleries sexfree movies ebony xxxclip movie free gayfree girl movieshorse porn movies free Map

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