Using the Google Adwords Keyword Tool

Google Adwords Keyword Tool is one of the most widely used keyword tools, especially by the internet marketers all over the world who use it to create advertisement campaigns in Google and generate targeted website traffic through those campaigns.

If used with great understanding and mastery over this very important keyword research tool and about your keywords selection and how those keywords can be used will help you immensely in creating profitable campaigns and make on the internet.

This article only skims the infinite capabilities of the entire Google Adwords website, and so you may do a lot more research and use the tools provided by Google in your internet marketing campaigns.

How to use the Google Adwords Keyword Tool

Let us use the previously collected keywords and find further information on each of those using the keyword research tool provided by Google. It is a free tool to use and do high-quality research on keywords.

Normally, the Google Adwords Keyword Tool is used by internet marketers all over the world for doing their Adwords CPC (cost per click) marketing campaign, but we shall use this great keyword research tool to only find information about the keywords.

So let type in the Adwords.google.com in our browser’s address bar, which will then automatically redirect to a specific URL pertaining to Google’s Adwords section.

Sign in with your Google Gmail account if you have still not created your Adwords account.

The following screens will help you create it. One easy choice is to sign in then with your existing email (Gmail) address and the associated password:

Once you have signed in, you will have to set your permanent time zone country or territory, India and (GMT +05:30) Indian Standard Time, for example, an select a permanent currency for your account (you may put the choice of your currency – US Dollar or Indian Rupee, for example.

Remember, you cannot change these two settings (time zone and currency) later so decide firmly what you want to use for these settings. For our example here, I have chosen India and US Dollar as the two settings. Continue with the Adwords account creation and then sign into the Adwords account again in the following screen:

Once you have successfully signed in, click on the “Reporting and Tools” menu and select the “Keyword Tool” sub-men item under it as shown in the image below:

The main part of the following screen will be similar to the following image. It is here that you will type in all the previously collected keywords. You may also any keywords here or you may use the keywords extracted using any other special keyword research tool like Market Samurai.

Type in those keywords in the box named “Word or phrase (one per line)”. For example, as shown in the following image, I have typed “wrinkle cream” in the “Word or phrase” box:

Now you can use many options to conduct a proper research and this wonderful keyword research tool provides many great options to you, each option can do a very important task in your research to make your research and CPC related marketing campaign extremely successful.

Use those options in your own way to help build your niche website or to create a successful Adwords marketing campaign.

Google lets you use this keyword research tool as a part of an overall marketing campaign and many internet marketers have very successfully used this tool to make lots of money and to being in fast and extremely targeted traffic to their sites.

The following image shows the results displayed for the keyword “wrinkle cream”. The results may vary depending on the options that you choose for your own research task, and again, each of those result items (keywords) can be used further to produce more results and so on:

You will find that within minutes Google has given you a great set of related keywords with plenty of important data associated with the keywords you have typed in. It is indeed a very fast-acting keyword research tool and one of the most reliable ones in the market available at present, especially for those internet marketers who wish to do successful Adwords marketing campaign, this tool is the must that should use with or without using other great keyword research tools!

So, you may select any or all of the above keywords and use them in your articles, using them in your Adwords marketing campaigns, or for doing further research, and so on.

As said earlier, this great tool, Google Adwords keyword research tool is of course free to use, and with such a great keyword research tool available freely, you can master it’s other associated tools available on the same site and create a very successful niche website.

Related Posts:

• No Related Posts

Niche and Keyword Research Tools

Google is arguably the best tools one can use to do the initial keyword research. It will also help you find a much deeper niche for you, probably very lucrative and which is possibly already making lots of profits for the competitors, and it will also show you the most relevant keywords associated with the niche.

So before using the keyword tools such as Google Adwords Keyword Tool or Market Samurai, for example, we shall use Google and yet another very good niche finder tool to find a good niche for you.

The good niche finder tool I am writing about here is the one I use the most – Ezinearticles.com. It is definitely one of the most popular article submission directories on the internet. It is arguably the best in its category one can find and use for his or her marketing research. It has plenty of resources which you can use to build up your niche website too. Thus, I feel it is the best starting point for our new niche website.

For our example niche website, let us see how we can find a good niche market using Ezinearticles.com.

Type Ezinearticles.com in your browser’s address bar and you will see this screen as the home page of that wonderful website. The various popular global markets are right there on its home page – the Articles Categories on its home page!

These categories are the fundamental markets from where we can find sub-markets, and from the sub markets, we shall find our niche markets and various very high quality and focused articles which will help us build our own niche market website quickly. So here it is: the article categories, which we shall use to find our new niche market first:

When you place your cursor on any of those categories, the inner sub markets will be displayed:

So, when you place your mouse cursor over the “Finance” category, for example, a pop-up window will display the various niche topics associated with Finance. In the above example, these various niches are: Auto Loans, Bankruptcy, Personal Bankruptcy, Credit Counseling, Income Taxes, Taxes Tools, and so on.

Let us see another such category, “Home and Family”, which will display various good sub topics like: Adolescent Care, Adoption Foster Care, Baby Boomer, Board games, Crafts and Hobbies, Crafts Supplies, Fatherhood, Elder Care, Grand parenting, Gardening, Pregnancy, Motherhood, Step parenting, and so on. Each of those sub topics are very hot niche topics and are well-known as money makers for a lot of internet marketers.

Then there is yet another great market which will stay profitable for many years to come – “Health and Fitness”, which has plenty of sub niches, and sub-sub niches and a lot more! You can go as deep into a niche market and still find some great topics which you can use as your new niche market.

For example, the niche market inside “Health and Fitness” category can be “Skin Care”, and if you want to go still deeper into the “Skin Care” niche market, you can find a very lucrative hot-selling product category – the wrinkle creams.

So this is how you can come down to a great niche market with plenty of opportunities to make money – because this particular niche market cannot be saturated until the human ageing process exists!

So let us see how good this “wrinkle creams” niche market really is by first using the greatest research/search tool world has ever seen – Google Search, its main URL being: www.Google.com. Remember, Google offers you plenty of options so that you can target a particular geographic region for marketing your product and services. For example, if you wish to target the huge Indian market, you can use www.google.co.in, or if you wish to target the UK market, you may use www.google.co.uk to do your localized research.

So let us try to find a good niche market which is a very hot market right now, and which is going to stay around as hot global market for many years to come – wrinkle creams.

Next, open Google search site in your web browser and type the word “wrinkle cream” once without the surrounding quote marks and once with the surrounding quote marks intact.

You will find a similar result like the following image:

The Google result page shows some very interesting facts about the “wrinkle cream” niche – On the right hand side, the Ads section shows plenty of advertisements. It denotes that this particular niche market can be potentially a money-making niche market, which indeed it is!

The section below the search bar also shows the various brands and stores for this particular keyword – it denotes that this is indeed a big-to-huge money-spinning market as there are various brands and stores prominently shown by Google.

The new Google search page also enables you to see the other good keywords and key-phrases suggested by Google itself. It is a huge benefit for us as we readily get some good keywords for our research.

So write down such keywords suggested by Google. By making some adjustments and fine tunings to our initial keyword “wrinkle cream”, Google will help us with more appropriate keyword and key-phrase suggestions.

By simply typing a space in front of the keyword “wrinkle cream” in the Google search bar, you will be shown other great keywords in the Google’s suggestion box that appears below the search bar.

Write down about 25 to 50 such suggestions which we shall use in our special keyword research tools like Google Adwords keywords research tool and Market Samurai.

You may use any other keyword research tool as you may like as there are plenty of good keyword research tools in the market, of which some are free while others are paid tools. For our study, we shall see how the above two keyword research tools work.

Once you have collected some good keywords suggested by Google related to our target niche market “wrinkle cream”, we shall begin our research using the specific research tools – one each among the free and the paid research tools.

You may alternatively also collect the set of keywords from other sources and only one such great method of collecting keywords for further research is mentioned above.

Next: Using the Google Adwords Keyword Tool

Related Posts:

• No Related Posts

Use Free and Paid Traffic Strategies to get Potential Customers

There are many ways you can generate web traffic to your business website. The commonly used free types of online marketing methods of generating traffic are:

Search Engine Optimization (SEO)

• Article Marketing
• Internet Forums In Your Niche
• Social Networking using websites like FaceBook and Twitter
• Blogging
• YouTube
• RSS Feeds

The commonly used Paid types of online marketing methods of generating traffic are:

• Classified Ads
• Co-registration
• Pay per Click (PPC) marketing
• Pay per View (PPV) marketing
• Media Buy

Let me briefly explain two each of these popular paid and free versions of marketing methods of generating traffic below because they can give your sales a very fast boost:

Using Pay per Click (PPC)

Pay per Click is one of the most widely used and very popular online marketing methods to generate extremely targeted (laser-targeted) traffic. Many small businesses have benefitted immensely from this particular method. Although it possesses high risks of losing money if this method is not properly studied, still it offers tremendous opportunities of generating laser-targeted traffic and sales in the least amount of time.

If you are targeting a very competitive niche market then the PPC cost is high per click. On the other hand, if you are in a niche market where the competition is low and you also are targeting some good buyer’s keywords with extremely low competition, then you can pay minimum costs per click and your profits from the sales can be large. Hence it is wise to study every aspect of this particular method before spending a huge budget on your PPC campaigns.

Using Classified Ads

Another paid method that can generate high-quality laser-targeted traffic is the Classified Ads method. Classified Ads have a huge viewership, especially in the USA. You can find classified ads in newspapers and online classified ads sites. You can use this method to give information about your product and get tremendous amount of response from the readers.

Article Marketing

Article marketing has produced amazing results for internet marketing. There are many article submission directories (type of specialized sites) on the internet which have a huge viewership.

Such sites like EzineArticles, Knol, ArticleBase, Buzzle, ArticleCity, ArticleDashboard, GoArticles, Amazines, etc. are some of the very popular article submission directories you can use for marketing your products in a special way through relevant articles. Writing authoritative articles and submitting unique copies to these article submission directories along with a good

YouTube Marketing

YouTube is a free video submission website which has huge popularity. You can develop high-quality instructional short videos highlighting the benefits of your products and services and submit those videos to YouTube.

You can also add reviews about your products on YouTube. These videos should carry your website’s URL in it so that viewers will notice it and visit your website to get more information about your products.

Pre-sell your products on YouTube in a very creative form and you will quickly see the traffic to your site growing tremendously. Popular and well-commented YouTube videos also rank very well in the search engines and you can use this method to get high-rank to your videos quickly.

Outsourcing Your Marketing Campaigns

Although it will be great to create all these marketing campaigns yourself and it will make you self-dependent in internet marketing, a busy internet marketer or a person will lack of skills in creating such professional quality and results oriented marketing campaigns can hire experts.

There are many online marketplace sites like Guru, Elance, ODesk, and Freelancer where you can find expert freelancer who are well experienced in creating and executing such marketing tasks quickly. Their professional-quality services are very affordable too. Spending some money on outsourcing these tasks will leave you free to develop your site further, or you can create additional new niche website.

There are plenty of such great methods which can get you laser-targeted website traffic quickly. There are no consistent, easy, and quick methods of generating success in internet marketing unless the internet marketer has created a great revenue model and has pre-planned his marketing strategies to execute them in a systemic manner.

For such an internet marketer, making money on the internet can become a second nature! So begin your journey towards online success with proper professional training, learning new trends in internet marketing and SEO, creating money-making websites and fulfill your dreams of becoming a successful internet marketer.

Related Posts:

• Learn How To Get Potential Customers To Your Business Website | Part 2
• Learn How To Get Potential Customers To Your Business Website | Part 4
• Learn How To Get Potential Customers To Your Business Website | Part 3
• Learn How To Get Potential Customers To Your Business Website | Part 1
• SEO | Search Engine Optimization | Part 2

Use Google Adwords advertising services to get potential customers

People use Google search engine to search for a variety of things – they also search to find information on products and services among other things and Google is well-known to provide the exact information they seek. Google is also a great marketer’s promotional tool.

Google offers a paid contextual advertising network service called Google Adwords to help internet marketers to promote their products and services to the Google users directly on their search engine result pages (also called SERPs).

Google also has a different kind of paid advertising network service called Google AdSense where your advertisements can appear on people’s websites in contextual as well as image-based advertisements.

Both these Google’s popular advertisement network services can be used effectively by an internet marketer to display their advertisements and get prominent attention of millions of users from all over the world.

Google Adwords

Google Adwords is an extremely powerful advertising tool. The advertisement appear in their search engine result pages under the “Sponsored Links”, now simply called “Ads” heading on the right hand side column on the SERPs, and also on the top of the organic results in a highlighted format. When you use Google Adwords network service, you will have to pay a set amount only when people click on your advertisement. Otherwise, your advertisement always appears “free of cost” to all the Google users.

How does Google Adwords work for your advertisement?

When people use one of your keywords selected for that particular campaign in their Google search bar, they can see your advertisement on the right-hand side of the SERPs or on the top part of the organic search results. Of course, the appearance of your advertisement depends on various factors, most of which you can select while setting up the particular campaign. We will see what those options and factors are when we discuss Google Adwords in detail elsewhere.

Google Adwords also helps you choose the best keywords for your campaign depending on the details of your keyword research in Adwords Keyword Tool. For example, if you choose “daily deals” as your advertising keyword, you will get options to select the location (All countries, United States, United Kingdom, India, Japan, etc.) and the language (All languages, English, Japanese, German, Hindi, and other popular languages) of your choice.

You can also use very powerful filters to let Google display very specific related keywords — whether you want to use keywords related to adult content or ignore those, whether you want to see suggested keywords based on type of competition for similar keywords (high, medium, or low competition), the choice to conditionally set up the number of global or local monthly searches conducted, and so on.

The result it shows gives you an estimated idea of the keyword competition, estimated number of local and monthly searches, and plenty of other important details which can help you tremendously in your SEO and internet marketing efforts.

Google Adwords also offers you another keyword research tool in the form of Traffic Estimator. On this tool page, you can input your keywords and set a maximum CPC amount as well as your daily budget amount. You can also select the location and language.

Based on the information you input, the estimated data is displayed for the keywords you are seeking information about, the global and local monthly search data, estimated average CPC and the position of the advertisement in the SERPs, how much estimated daily clicks your advertisement may get, and the average estimate cost your advertisements will have to pay to Google.

You can use Google Adwords as a very powerful keyword research tool and also a proven and very flexible advertisement tool which has given instant marketing results to lots of internet marketers in generating laser-targeted web traffic to their websites.

Of course, you can use this amazing advertising tool to do your research about the competitiveness of your keywords without setting up a paid campaign. This way, you get an access to a very powerful keyword research tool and use the result data in your own way in your marketing campaign.

Likewise, other search engines like MSN and Yahoo! Also offers you excellent advertisement tools and you can use these search engines to set up your marketing campaign and get laser-targeted website visitors, among them a lot of potential customers to your business website.

Continued…

Related Posts:

• Learn How To Get Potential Customers To Your Business Website | Part 5
• Learn How To Get Potential Customers To Your Business Website | Part 3
• Learn How To Get Potential Customers To Your Business Website | Part 2
• Learn How To Get Potential Customers To Your Business Website | Part 1

Use popular Social Networking sites to get potential customers

Once you have a great landing page in place on your business website, you can run a social networking advertising and marketing campaign. Social networking websites like FaceBook, Twitter, etc. are hugely popular and are frequented by millions of visitors daily.

Use FaceBook and Twitter to generate targeted traffic to your site

FaceBook, for example, is as successful as Google in getting web visitors to it. It has millions of members who apart from looking for spending a good time with their friends and relatives on FaceBook, are also good online buyers. FaceBook pages can be a huge platform to build your advertising and marketing campaign successfully. You can also run a FaceBook promotional program.

FaceBook advertising program can easily help you reach your target customers quickly. There are more than 500 million members on FaceBook! Many of these can be your potential customers with the right kind of promotional campaign. It is quite economical to use the program.

You can set the daily advertisement budget you are comfortable with, or adjust the daily budget as and when you need. You can even use the CPC or CPM methods where you pay only when members click on your advertisement or when people see your advertisement respectively.

Using Twitter as a marketing tool

Twitter can help you send well targeted short messages to your Twitter followers, and if you are popular and have thousands of followers on Twitter, then you can use the site to generate targeted Twits with a link to your product’s page and lots of your Twitter followers will visit your product’s landing page.

Twitter is the most popular micro-blogging network site today. Any internet marketer must use the power of Twitter to its fullest extent. Building a huge e-mail list is quickly possible through Twitter marketing. You can promote your product on Twitter or even use Twitter to pre-sell it. Twitter offers one of the best business opportunities of connecting with your customers and even prospective buyers.

With twitter, you can generate huge amounts of traffic to your website or even to your YouTube videos quickly. You can easily find prospective customers through cleverly formed Twitter strategy. With such powers, Twitter is easily one of the best traffic generating methods available to any internet marketer.

Such social networking sites are used to quickly build trust and followers. Your popular Twitter page or your FaceBook Page can very quickly become viral in nature – your followers can re-tweet your messages to their own friends, or your FaceBook friends can help you bring in a lot of other members to your FaceBook Page and from there to your website.

Create Social Networking Specific Campaigns

If you succeed in making your social networking pages popular, then you can really generate a sustained flow of visitors to your website and hopefully many of those visitors will purchase your product and services.

Create a campaign is such a way that your products and services become well-known to other through your own contact, friends, and relatives on these Social Networking websites. This is how your product information can become viral on the net.

The above are just two popular social networking sites examples, FaceBook and Twitter, which you can use in your marketing campaign to get potential customers to your business website fast. There are other such social networking websites which you can use successfully to create more avenues to bring in visitors to your site and generate fast profitable campaigns.

Continued…

Related Posts:

• Learn How To Get Potential Customers To Your Business Website | Part 5
• Learn How To Get Potential Customers To Your Business Website | Part 4
• Learn How To Get Potential Customers To Your Business Website | Part 2
• Learn How To Get Potential Customers To Your Business Website | Part 1